Born from the phrase “by redolence,” referring to a state of reminiscence brought on by smell, Byredo was founded in Stockholm in 2006 by Ben Gorham. Playing on the elegantly simple idea of scent as a timeless catalog of time, place, and emotion, this unisex fragrance brand has grown a cult following through its array of high-quality fragrances which succeed in being as intimate and indelible as one’s most cherished memories.

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