Floragatan 13 Curated by Acne Studios
A Magazine Curated By presents FLORAGATAN 13 CURATED BY ACNE STUDIOS, an architectural and design survey of the new Acne Studios headquarters in Stockholm, Sweden — an exceptional historical building both restored and transformed as a fashion atelier and corporate office. Known as Floragatan 13 (for its Stockholm address), the edifice was completed in 1972 as the Embassy of the Czech Republic, designed by Jan Bočan from the Czech architect bureau Atelier Beta Prague.
Conceived as a visual essay by acclaimed French photographer Philippe Chancel, this 100-page document delves into the building floor by floor, beginning with the sixth level management offices and descending ten storeys through each crucial component of the design and production ateliers including inspiring communal and private spaces such as creative director Jonny Johansson’s office, the ground floor library, underground canteen and photo studio.
“I’m never really in my office. Just to look at emails. But I have a daybed in there, a really non-designer daybed,” confesses Johansson, whose personal anecdotes can be found throughout. “I have a lot of respect for architects and furniture designers,” said Johansson, musing on the experimental sofa he designed for Acne Studios in 2008 that has been reproduced for Floragatan 13. “In the end I’m happy to crawl back into the fabric corner. That is enough for me.”