Kwaidan – a combination of the japanese words “kwai” (a strange, mysterious, rare, or bewitching apparition) and “dan” (talk or recited narrative). Founded in 2017, the brand bloomed from Creative Director, Léa Dickely’s, disillusion of not feeling at-home in traditional female fashion norms. Named after the Japanese film of the same title, Kwaidan Editions mimics its uncanny supernatural atmosphere of the movie in the form of kitschy, statement womenswear that dares to ask the question: “What does femininity look like?”